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What we believe

We believe in adventure. Not just the adrenaline-coursing-through-your-veins kind, but the deeper, richer sort too. We believe that people who travel as 'adventurers' with their minds open to new sights, sounds, tastes and people, come back feeling more alive than when they left.

To travel is to live

I am a terrible one for hanging back on a tour, looking off to the sides for some unguarded interaction. It’s why timetabled tours are an anathema to us. Of course there are things to see but it’s the interaction between those things and people which makes them interesting. It’s one thing to visit the floating reed islands on Lake Titicaca, it’s another to kick a football around, or see how they make chicken runs out of reeds, or attach satellite dishes to the side of their grass houses…

It’s one thing to see the wonderfully handmade church in Castro, built by the great carpenters of Chiloé entirely in wood. It is quite another to be enveloped in the soft acoustics of the church as the choir sings. By rushing to check things off a list, we miss the things which matter. How much better to see fewer places but experience them properly?

So when we say, "To travel is to live", it's not us being grand or clever, it's what we believe. If you follow everything we do back to its source, what you get to is our conviction that travel is transformative. When we travel, we return as better versions of ourselves.

It is therefore our job to only create holidays which sit comfortably within this belief. There are three parts to this work.

Our partners

First is our network of partners and people across Spain and Latin America. You should take a moment to read about our commitment to responsible travel in order to understand how our holidays are materially different to most.

Our clients


Second are our clients, you. You can read about our clients but the truth is that it all comes down to whether or not you agree that travel is about being more alive. If you do then you should like how we work.

Of course, every client is subtly different. What you consider to be wonderful will pass others by. That's why we start from scratch, always taking the time to create a trip that's right for you.

Our team

Which leads us neatly to the third part of the equation: us, Pura Aventura. It's our job to be experts, to have experienced the things we have in our 'toolkit'. It's our job to take time to understand you and to then make intelligent connections as we create a great holiday for you.

For us to do our work properly, we need to know something of you. This is why we want you to call us, to write to us.

Whether you're thinking about walking in Patagonia or there's something about harvest time in La Rioja that you've always liked the sound of, we can help you get there.

Finally, for those of you who aren't familiar with the line, 'To travel is to live', it isn't ours, we've borrowed it. Here it is in context:

To move, to breathe, to fly, to float,
To gain all while you give,
To roam the roads of lands remote:
To travel is to live. Quote open Quote close
- Hans Christian Anderson, in 'The Fairy Tale of My Life'
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