Fishermen in Bahia, miles from the economic engine of Sao Paolo
Brazil is buzzing with excitement at the moment. The World Cup in 2014, Olympics in 2016 and a thriving economy is a lot to be happy about. You can really feel it when you are there.
Billions of dollars are being spent on infrastructure in preparation for 2014. Brazil certainly has the money at the moment thanks to their booming economy but it should be remembered that the party atmosphere does not extend to all of Brazil.
There is still huge inequality in the country. Incredibly, in Rio and Sao Paulo a third of the population still live in favelas, or slums.
On my recent visit I spent time with some of the people who have most benefitted from the uplift in Brazil’s economic fortunes. Interestingly, they were dedicating their energies to making sure that development was getting to those who are often forgotten.
Take the Reserva Ibitipoca, about 3.5 hours inland from Rio. A wealthy philanthropist bought the 3,000 hectare reserve many years ago to preserve the land through re-forestation and the re-introduction of wild animals.
The main farmhouse on the reserve has recently opened its doors to tourists and their main goal is not profit but employment and education for the local people. If they do make any profit it is re-invested straight back into the reserve to benefit the community.
Sounds like a recipe for a worthy but uncomfortable few days?
Nothing could be further from the truth. There is no hint of corner cutting – quite the opposite. Ibitipoca combines tastefully decorated rooms, remarkably comfy beds, great locally grown fresh food, excellent choice of activities (trekking, horse riding, mountain biking, spa and sauna) an amazing location and wonderful service.
There are staff everywhere and they have clearly been very well trained. In fact it is the training and engagement of the staff, which perhaps stands out more than anything else here.
One girl, Marly, from the local village started to work in the kitchen as a general assistant. It became quite clear early on that she had talent as a chef so she was sent to Sao Paulo where there are some excellent culinary schools. This was a huge opportunity and adventure for her. Marly is now head chef and creates all of the menus at the reserve and I can honestly say the food was simply delicious.
I also met a lady, Ana, who was a friend of the owner. She was explaining a social project, which she runs and is clearly very passionate about. She started the project in Rio to educate the children of the favelas and has now extended the project to the local villages around the reserve.
She explained how the children are not the challenge – they want to be educated and find it fun and exciting. It is the parents who often object as they rely on the children and would rather they be doing chores for them or working on the farms rather than be in school. So Ana has now started a program to educate the parents of these children as well.
While I was staying at the reserve it was Ana’s 50th birthday and she was throwing a party for the whole village – open invite to everyone, which I thought, was lovely.
The villagers clearly thought it was great too as they woke her up on the morning of her birthday by singing and dancing accompanied with their own motley assortment of musical instruments. Being agricultural workers, morning actually meant 5.30am but nevertheless Ana was genuinely touched. Bleary eyed but touched.
Perhaps my fondest memory of this place will be of Vivi. She was in charge of the allotments and was also a waiter and was clearly very excited and motivated by her job.
On the last evening during dinner she came and whispered to our host that she had a surprise for us and if we could go into the living room after dinner. When we went in there she was sat with her guitar and one of the biggest smiles I have ever seen.
Vivi explained she had taught herself to play the guitar but she was now having lessons and that it had slowed her down somewhat as she had to pay more attention to the details so she apologized for that. She played a few songs for us and I will never forget her smile and her genuine excitement at having us as an audience.
A reminder that simple things really can create the richest and most rewarding experiences.
If you would like to visit the Reserve Ibitipoca as part of a tailor made holiday to Brazil, call us on 01273 676 712 and we will be delighted to help.
Mother and daughter jam makers in Mollepata
The community
Aside from those working directly for the lodges, the company also supports the wider community and you are welcome to visit these projects if you have an interest.
In the village of Mollepata the company founded Yanapana Peru – a social project to help create sustainable sources of income for the locals. It has encouraged, advised and supported the locals in producing and selling local organic jams and textiles. The lodges buy a lot of the jam and also helps them market it further afield to Lima etc.
The company has also built extensions to local schools and sponsored other education and health projects.
Read more about our Machu Picchu Lodge Trek or about our Peru holidays more generally. For more general information about Peru holidays, read our guide to Peru.
Staff at the Soraypampa Lodge
Before the lodges were built hardly anyone in the community had regular income. The owners invited everyone from the communities they operate in to attend an open day. They interviewed everyone that came and those who wanted to work and showed the willingness to learn were offered work.
Very few of the their new recruits had formal training or education. Staff were appointed positions based on their natural abilities which were then developed by the owners. They sent them to a hospitality school and have implemented regular reviews and appraisals.
Each lodge has a female manager and this is seen as hugely important in the community.
Salaries are four times above the national minimum wage and everyone has a pension and health insurance.
Read more about our Machu Picchu Lodge Trek or about our Peru holidays more generally. For more general information about Peru holidays, read our guide to Peru.